German cockroaches favor warm, humid spaces near food and water — kitchens, behind appliances, under sinks — and Reeds's a humid continental climate with hot, humid summers, cold winters, and a real severe-weather season each spring keeps them active most of the year. American cockroaches, larger and reddish-brown, prefer basements, drains, and utility rooms. Basements are standard here given the region's cold winters and severe-storm exposure.
We start with an inspection to identify the species and the source — sanitation issue, moisture problem, or entry point. Treatment centers on gel bait placed in cracks, voids, and under appliances, not broadcast spraying, since German cockroaches in particular have developed resistance to many surface sprays. A follow-up visit confirms the bait is working and the population is dropping.